There have been some TV watching lately. It hasn’t been just any TV programs, it’s all kinds of Alpine, on all channels. I really enjoy the winter when it is a lots of alpine skiing on TV. The best part is when it broadcast live. Then you really get to see everything.
A funny detail I’ve noticed is that more and more elite racers wear Poc products. The Swedish brand has really establish themselves and set their stamp on the world map. I’m happy to see it has become an international brand and that the pros use it. This may mean that the Poc is here to stay. And we’re happy about it. The winning concept in this case is probably that they’ve combined safety, comfort and design. It is important that you are not only safe on the slopes but that you also look good. To be attractive must be an important detail for the elite who are on TV very often.
I began to reflect upon this with their Poc helmets in the world elite and so I started to do some research. I found that Swedish alpine team has a partnership with Poc. That may explains the thing about Poc helmets in alpine races. Poc and alpine team has signed a three-year contract that includes both men, women and all disciplines. This proves once again that the poc is a brand with style and finesse.